The strength of the Apple iPhone and Google Android operating systems in the mobile phone market gives Microsoft a significant challenge to force their way back into the reckoning. Its latest Windows Mobile 6.5 operating system is set for release, with mobile consumers looking on intriguingly with interest as Microsoft seeks to find its place in the market.
As a multimedia mobile device, the iPhone and the latest Google Android handsets such as the HTC Magic and HTC Hero are very highly rated and enjoy a stronghold with users that wish to enjoy compatibility and flexibility both in the home and at work. Yet Microsoft is keen to target this same crowd by offering Exchange email software and database access at work as well as connectivity to social networking and music applications at the touch of a button at home.
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Mobile phone usage has evolved over the last couple of years in a considerable fashion. No longer are users happy to own a device for calls and a device for multimedia - the expectation is to be able to purchase and enjoy using a single device that is fused to meet both consumer and business needs.
HTC has added its weight behind the latest Windows Mobile 6.5 software by including the operating system in its latest handsets, the Touch2 and the Touch HD2 - due for release next week. A revamped version of the Internet Explorer mobile interface is set to impress consumers as well as businessmen that will largely seek the OS for its synergy with Microsoft Exchange servers.
It was revealed that only ten percent of the mobile consumer market realised that there is a Windows Mobile service available, however this is largely due to Microsoft's previous primary targeting towards business users. The extra competition in the multimedia and business mobile market can only be good for the consumer.
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